Building Your Business's Brand

What does your business's mission statement and core values have to do with building your brand? Find out the answer, plus much, much more, including: why you should think about your brand through your customers' eyes, how to become a "brand champion," and what you can do to protect your brand identity. Copyright: 2003. Recommended: PS/AD.

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP features an 8-page, full-color handout for students (with CopyIT! permission), including a (SoWhat?) discussion of why it's important to learn and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, 7 transparency masters, and complete practice- (short answer) and post test (multiple-choice).  A software presentation package is available at a nominal additional cost.

For quantity prices on 10 or more titles (mix and match), please visit our shopping center.

Complete LAP: LAP-PM-010C-ME-W...$36.95 (Member: $29.95)

ClassPack of 20 student sections (no keys, etc.):

LAP-PM-010K-ME-W...$22.95 (Member: $18.95)

PowerPoint: PSW-PM-010-W…$49.00 (Member: $34.95)