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It's a Brand, Brand, Brand World!
A brand was once a logo—but no more. A true brand comprises every aspect of a business's operation and, most importantly, every one of its "touch points" with the customer. In fact, no brand today can be successful unless it actively garners the goodwill of its customers—their opinions, their feelings, their perceptions. Smart brands have figured out how to weave together the fact with emotion, reality with fantasy, to engage—and keep—the customer's mind and heart. Copyright: 2003. Recommended: HS/PS.
LAPs are
comprehensive instructional packages that include all elements of a
performance-oriented lesson plan. This LAP includes an 8-page full-color
handout for students (with CopyIT! permission) that includes information
on branding, a (SoWhat?) discussion of why it's important to learn, ideas
(Make it Pay!) for application on the job, and a short (Gray Zone) case
addressing ethical issues. The instructor section features a
comprehensive discussion guide, 17 transparency masters, and complete
practice- (short answer) and post test (multiple-choice).
For quantity prices on 10 or more titles (mix and match), please visit our shopping center.
Complete LAP: LAP-PM-006C-SP-W...$36.95 (Member: $29.95) ClassPack of 20 student sections (no keys, etc.): LAP-PM-006K-SP-W...$22.95 (Member: $18.95) PowerPoint: PSW-PM-006-W…$49.00 (Member: $34.95)
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