Ad-quipping Your Business

You've been exposed to advertising media all your life, probably without giving it much thought—until now! Learn about how information travels through television, radio, magazines, the Internet, and other types of advertising media to get to consumers. And while you're at it, discover some of the latest trends in advertising media. Copyright: 2003. Recommended: HS/PS

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP features an 8-page, full-color handout for students (with CopyIT! permission), including a (SoWhat?) discussion of why it's important to learn, ideas (Make it Pay!) for application on the job, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, 12 transparency masters, and complete practice- (short answer) and post test (multiple-choice).  A software presentation package is available at a nominal additional cost.

For quantity prices on 10 or more titles (mix and match), please visit our shopping center.

Complete LAP: LAP-PR-003C-SP-W...$36.95 (Member: $29.95)

ClassPack of 20 student sections (no keys, etc.):

LAP-PR-003K-SP-W...$22.95 (Member: $18.95)

PowerPoint: PSW-PR-003-W…$49.00 (Member: $34.95)