Entrepreneurship Education

 

Standards    

 

 

The Research

The Standards

National Content Standards for Entrepreneurship Standards

Crosswalk (PDF) from Entrepreneurship Consortium model to MarkED performance indicators.

Crosswalk (PDF) from MarkED model to Entrepreneurship Consortium performance indicators.

 

 

The Research

 

All MarkED/Career Paths materials are based on industry-validated standards supported by specific performance indicators. Research on entrepreneurship began in 2003 and will continue indefinitely. The benchmark standards published in June, 2004, are based on extensive literature review (industry and education), focus groups of practicing entrepreneurs conducted in 2003 and 2004, and extensive feedback from both education leaders and business owners.

 

Participating entrepreneurs included such diverse businesses as:

  • Writing/Publishing

  • Management Consulting

  • Real Estate

  • Restaurant

  • Construction

  • Communications

  • Lodging

  • Independent Sales

  • Flight School

  • Salon

  • E-Commerce

  • Cleaning

  • Retail Jewelry

  • Retail Supermarket

  • Retail Seafood

  • Natural Gas Distribution

  • Healthcare

Focus group participants employed an average of 9 employees (median = 3), with approximately 25% having no employees (range of 0%40+).

 

A major portion of the initial research initiative conducted by MarkED in contract with the Consortium for Entrepreneurship Education (CEE) funded by the Kauffman Foundation. Results of this first study are published as National Content Standards by Entrepreneurship Education by CEE and are available at its web site: www.entre-ed.org/Standards_Toolkit/. 

 

 

The Standards

 

Based on its continuing research program, MarkED/Career Paths developed standards that provide an overall framework for creating entrepreneurship curricula and instructional materials. This very broad framework includes such diverse topics as personal financial literacy, economics, digital skills, business functions, and entrepreneurial traits. The framework recognizes the entrepreneurial process:

  • Discovery

  • Concept development

  • Resourcing

  • Actualization

  • Harvesting

This very broad framework has been adopted by the Consortium for Entrepreneurship Education and is positioned as the national standards for its lifelong learning model in entrepreneurship education.

 

Based on specific input from practicing entrepreneurs, these broad standards were narrowed to address specific concepts and skills critical to business ownership and management with empahasis on business creation. This applied subset is addressed specifically in MarkED’s Venture series of course guides and instructional materials.

 

Crosswalk (PDF) from Entrepreneurship Consortium model to MarkED performance indicators.

Crosswalk (PDF) from MarkED model to Entrepreneurship Consortium performance indicators.

 

 

National Entrepreneurship Standards

(See above crosswalks for detailed performance indicators.)

 

Entrepreneurial Skills

A.   Entrepreneurial Processes

Standard: Understands concepts and processes associated with successful entrepreneurial performance

B.   Entrepreneurial Traits/Behaviors

Standard: Understands the personal traits/behaviors associated with successful entrepreneurial performance

Ready Skills

C:   Business Foundations

Standard: Understands fundamental business concepts that affect business decision making

D.   Communications and Interpersonal Skills

Standard: Understands concepts, strategies, and systems needed to interact effectively with others

E.   Digital Skills

Standard: Understands concepts and procedures needed for basic computer operations

F:   Economics

Standard: Understands the economic principles and concepts fundamental to entrepreneurship/small-business ownership

G:   Financial Literacy

Standard: Understands personal money-management concepts, procedures, and strategies

H:   Professional Development

Standard: Understands concepts and strategies needed for career exploration, development, and growth

Business Functions

 I:   Financial Management

Standard: Understands the financial concepts and tools used in making business decisions

J:   Human Resource Management

Standard: Understands the concepts, systems, and strategies needed to acquire, motivate, develop, and terminate staff

K:   Information Management

Standard: Understands the concepts, systems, and tools needed to access, process, maintain, evaluate, and disseminate information for business decision-making

L:   Marketing Management

Standard: Understands the concepts, processes, and systems needed to determine and satisfy customer needs/wants/expectations, meet business goals/objectives, and create new product/service ideas

M:   Operations Management

Standard: Understands the processes and systems implemented to facilitate daily business operations

N:   Risk Management

Standard: Understands the concepts, strategies, and systems that businesses implement and enforce to minimize loss

O:   Strategic Management

Standard: Understands the processes, strategies, and systems needed to guide the overall business organization

 

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